Shutterland!

Shutterland is a concept company that I designed an Identity package for… The company is a window treatments company, as would provide shutters and blinds, hurricane and storm windows, and other window treatments. Potentially not very exciting stuff from a design standpoint, but a valuable service nonetheless (especially for those living in stormier regions) and no less deserving of a competitive brand image. So the challenge was to create an identity that was striking, but also communicated the fundemental idea of what Shutterland was all about…

shutterland_truck

What better way than with color! I chose a pallette that captured light and air, common currency of those glassy portals to the great outdoors. Above is a vehicle treatment…shutterland_letter

Paper System, bold but practical.

shutterland_paper

Logo and Business Card Design. I kept the lines in the logo-mark a little off kilter to create a softer, less sterile look.